Clarity
Can you say what you do in one sentence, and does everyone here say the same one?
Brand audit
Find out what your brand is failing to say.
Six questions about how the business actually works, and your website address if you have one. It takes about four minutes and produces a scored report with every finding and what to do about each.
Free and complete. Not a score with the answers hidden, and no account.
184
Brands scored
Businesses that have run this assessment. What the number counts is published on the group site.
6
Dimensions scored
Five from your answers, one measured off your website.
~4 min
To a report
Every finding, with what to do about each one.
0
Account required
Free and complete. Not a score with the answers hidden.
What it looks at
Six dimensions. Five of them are things only you can tell us, and this page is honest about that: a score built from self-report is worth what the answers are worth. The sixth is measured off your website.
Positioning
Is there a reason to choose you that a competitor could not also claim?
Audience
Do you know precisely who this is for, or are you describing everybody?
Identity
Does everything you produce look like it came from the same organisation?
Voice
Does your writing sound like a person, and like the same person each time?
Digital presence
Off your own website, does the story hold together?
What comes back
A score is the least of it. The report names every finding, what it is costing you, and the exact change to make.
Example report
From one set of answers. Yours will differ.
57/100
Blurred
The business is clearer than the brand is. That gap is costing you enquiries you never hear about.
- Clarity 60
- Positioning 45
- Audience 60
- Identity 70
- Voice 50
- Digital presence 55
high Clarity
The sentence exists in one head
A description that lives with the founder and nowhere else is not a brand position, it is a personal opinion. Every person who speaks for the company is currently improvising.
Do this: Write the sentence down, put it on one page, and have four people read it back in their own words. Where they diverge is what the sentence fails to carry.
6 findings in this one, ranked by what each is costing.
Worth saying plainly
Five of the six are things only you can tell us
This is a self-report, and a score built from self-report is worth exactly what the answers are worth. If you tell it the sentence is agreed when it is not, it will score clarity highly and be wrong. Only Digital presence is measured, off your own website, without asking you.
We say so here rather than in a footnote, because the alternative is a number that looks objective and is not. Answer it the way things actually are on a Tuesday, not the way they are in the deck.
Why the questions are about you rather than your logo
Almost every brand problem people bring us is described as a design problem and turns out not to be one. "Everything looks different" is usually "nobody agreed what we are". A new logo drawn on top of that produces a tidier version of the same confusion, six months later and considerably more expensively.
So the audit asks about the decisions first. If the answer really is that the design is the problem, the report will say so, and the path from there is short.
Where this goes
The audit is the first of three
The brand audit
Six questions and your website address. A score per dimension, every finding, and what each one is costing you.
By the end: a report you can act on without us.
The path
What to do about the findings, scoped and priced, whether you do it yourself or hand it over.
By the end: an order of work, with the cheap wins first.
The sprint tracker
The plan as thirty-six tasks across three thirty-day windows, tracked as you go.
By the end: the strategy you wrote becomes a thing you did.