01
Free
Find out where you are
SCORECARD
- Needs
- Nothing. 39 questions and your website address.
- Produces
- A scored audit across 11 dimensions with every finding and what to do about it.
The whole system
Brand support, built in the right order.
Find out where the brand and the website stand, decide what to build, build it, then run the work that follows: the enquiry, the project, the delivery and the question of whether it paid. Start with the audit that is free, and let what it finds decide the rest.
Get a Brand Audit Build Brand Strategy
Starts with the free audit. The strategy is bought once, and the 90-day tracker that follows it is free for the first 200.A place is taken when somebody attaches an address to a tracker, not when a page is opened, so an anonymous tracker costs nobody a place. The count is read from the trackers claimed so far rather than typed here, which is why this sentence changes on its own once the places have gone.The longer version
The chain
How the pieces fit
Find out where you stand, decide what the business stands for, then build against it. Most brands buy this in the wrong order and pay for it twice.
- 02 Rs 9,499
Decide what you stand for
STRATEGY
- Needs
- The audit, and two hours of somebody senior.
- Produces
- Purpose, vision, values, ICP, positioning, differentiator and voice, plus a 90-day tracker that turns it into dated actions.
- 03 Rs 3,799
Build the website
BUILDon WebOS
- Needs
- The identity and the voice.
- Produces
- A site built against the audit, under 500 KB, eight components, exported as a working system rather than a picture of one.
The identity work sits between these and after them: Name it, Draw it, Put it on things and Run it. Turtle Labs Studio delivers those, quoted against a brief rather than priced here. See how the Studio works →
The free way in
Start here, and pay nothing
Two audits, both complete rather than a teaser with the findings hidden. Between them they tell you whether your problem is the site or the brand behind it.
Surface
BrandOS
A free audit of the brand you have, and everything needed to build the one you want: the name, the mark, the manual, the site and the campaigns.
Brand audit
Where the brand stands, scored, with every finding named.
Free
Build Strategy
The strategy written from your answers, then ninety days of tasks against it.
Brand Systems books
Five workbooks that go deeper than the audit, bought singly or as a set.
Every stage
All seven in order, the four the Studio delivers included, and what each one costs.
Sprint tracker
Ninety days of tasks against the strategy, tracked to done.
Free
SCORECARD
Brand audit and clarity score
Rs 9,499
STRATEGY
The brand strategy, written from your answers, and the 90-day tracker
Surface
WebOS
Paste a URL. We crawl every page, measure the payload and read your copy the way a first-time buyer does. Then we tell you exactly what to change, in what order.
Audit
Paste a URL. Every page crawled and scored, every issue ranked.
Free
Watch
The audit re-run every week, with what moved.
Builder
The site rebuilt against its audit.
Free
AUDIT
Website audit and fix plan
Rs 3,799
BUILD
Site build from a definition, a reference or a rebuild
Rs 999/mo
WATCH
Continuous monitoring and regression alerts
Surface
Shell (not open yet)
From the first enquiry to the final invoice, the work traces cleanly across every app. Buy one, buy several, or take the Shell and have all of them.
Coming soon: enquiry to invoice, in one place. Join the waitlist →
In every plan
OB
Outbound that only says what it can prove
In every plan
TQ
Opportunity intelligence and light CRM
In every plan
PITCH
Proposals and pitch development
In every plan
SCOPE
Deliverables, effort, milestones and boundaries
In every plan
QUOTE
Pricing, packages and client-ready quotations
In every plan
HATCH
Creative thinking, concepts and territories
In every plan
CONTENT
Content systems and assets from the creative direction
In every plan
DELIVER
Production, review, approval and final delivery
In every plan
PROFIT
Project economics, margin and commercial learning
In every plan
SHELL
The operating environment across every app
Shell
Or run the work in Shell
Three plans and Enterprise on request, priced per workspace and never per seat. Add your whole team without the bill moving.
Solo
One person, one workspace.
Rs 3,999 a month, every app, one person
Agency
A small team, every app.
Rs 8,999 a month, every app, up to 5 people
Business
A team that bills for its time.
Rs 17,999 a month, every app, up to 15 people
Start with the number.
The website audit takes a few seconds and costs nothing. It is the cheapest way to find out which of these you actually need.
The path
Four steps, three of them cost nothing
Start at the audit or start at the strategy. The books are the deeper route when you want one, and skipping them is a choice rather than a shortcut you are punished for.
- 01Brand auditFree. 39 questions, scored across 11 dimensions, with every finding named.
- 02Free workbookFree. Where your answers go, and what the strategy is written from. The 5 Brand Systems books go deeper, 215 pages of it, and they are optional. Skip them if you want the faster answer.
- 03Build StrategyThe one paid step. What the business stands for, written rather than chosen from a list.
- 04Sprint trackerFree. Ninety days of tasks against that strategy, tracked to done.