Your brand has a score
BrandOS scores your brand across eleven dimensions, names every gap it finds, and gives you the order to fix them in. Answer the first question to start.
Can you describe what you do in one sentence?
Not a tagline. The sentence you would say to somebody at a party who asked.
The gaps you cannot see
Five of them, and the audit finds whichever ones you have.
-
The clarity gap
A visitor takes more than three seconds to work out what you sell, and leaves to find somebody who says it faster.
-
The trust gap
Dated touchpoints and messaging that changes between them make a serious buyer doubt how big you actually are.
-
The digital gap
The site is slow, hard to use on a phone, or invisible in search, so the brand is fine and nobody reaches it.
-
The consistency gap
Every touchpoint is defensible on its own and none of them look like they came from the same company.
-
The growth gap
Weak positioning puts your sales team into a price argument instead of a value one, on every deal.
Eleven things, scored
The dimensions the report scores, each from your answers. Digital presence is also measured off your website.
Clarity
Can you say what you do in one sentence, and does everyone here say the same one?
Positioning
Is it clear what you are and what you are not?
Audience fit
Do you know precisely who this is for, or are you describing everybody?
Differentiation
Is there a reason to choose you that a competitor could not also claim?
Price and value
Can somebody find out what this costs, and does the reason it costs that hold up?
Trust / credibility
Would a stranger believe you can do this, from what they can see?
Voice consistency
Does your writing sound like a person, and like the same person each time?
Visual identity
Does everything you produce look like it came from the same organisation?
Digital presence
Off your own website, does the story hold together?
Conversion / friction
When somebody decides to buy, how much work have you left them?
After the sale
Between the yes and the next purchase, does the brand hold up?
Free, two to three minutes, no account.
How BrandOS works
Five steps from unclear to unmistakable, and the first two are free.
Answer the questions and give us your website. Eleven dimensions, scored from what you say and from what your site actually ships.
One number out of a hundred and the spread behind it, so the weakest of the eleven is the one you can see first.
Every finding with what to do about it, ordered by what is worth doing first rather than by what is easiest to write.
Work the plan yourself, or hand it to the Studio. Either way it is the same plan, and nobody has to explain it twice.
Ninety days of it in the tracker, free, so the audit becomes something that happened rather than something you read once.
What you can do with BrandOS
Both audits are free and complete. Every price says whether it is paid once or each month.
BrandOS
Understand your brand. Know what to fix next.WebOS
Understand your website. Fix what matters.Shell
Run the work. Keep everything connected.Prices exclude sales tax or VAT, which is added at checkout for the country you are buying from. Shell is Rs 3,999 to Rs 17,999 a month per workspace when it opens. In India you are billed in rupees at the price on the page.
Want it done for you? Turtle Labs Studio
The audit tells you what to fix. If you would rather somebody did the fixing, that is Turtle Labs Studio, and it is a different conversation on a different site.
Brand Systems: five workbooks
The work a brand consultant does, written down. A PDF and an editable PowerPoint, licensed to one brand, yours for good. Not a subscription.
One copy covers one brand; another brand is another copy at half price. Every price is what you would be charged, in your own currency.
Same Brand, Transformed
A side by side look at what two months of clarity does.
Brands Like Yours
Real outcomes, told by the people who lived them.
"Turtle Labs turned our technical specs into a story that enterprise buyers in the Gulf couldn't ignore. Our inbound deal size grew by about a third in the first quarter."
"Our brand went from generic SaaS to a position our buyers recognised, inside three months. The clarity they brought saved us months of wasted marketing spend."
"They don't just design; they eliminate every piece of fluff until your message is unbreakable. Working with Turtle Labs was our best investment of 2024."
"Excellent. I enjoyed working with Turtle Labs - fast, flexible and did a very good job. Collaborative and genuinely committed to quality. I would definitely recommend their services, and I would hire them again."
"Turtle Labs handled our branding, product catalogue and event collaterals end to end. The catalogue finally does our range justice, and the identity carried cleanly across every touchpoint. Reliable, sharp, and easy to work with."
"For our Leaders Forum in Jeju, Turtle Labs cut a single event film that carried multiple languages in one piece and captured the very best moments of the days. Exactly the coverage the moment deserved."
"The rebrand gave our specialty coffee the shelf presence we always wanted. The compostable pack and origin-tracing story became talking points with every buyer."
"Professional, responsive and genuinely invested in the outcome. Our new identity finally matches the ambition of the company."
"A calm, capable team that made a complex packaging rollout feel simple. Everything shipped on time and on brand."
"They understood our sustainability mission and translated it into visuals that feel honest, not greenwashed. Rare to find."
"From strategy to launch, Turtle Labs stayed sharp and dependable. The event film we commissioned still gets shared internally a year on."
The Numbers So Far
What happens when brands take their score seriously.
One ecosystem, four jobs
Software to know what to fix, and a studio to fix it. Use one, or the chain.
Built by people who got tired of handing over files
Turtle Labs started as a branding and design firm in 2014. Same work, sharper tools: we build brands, and the software that keeps them honest after the launch deck is closed.
Journal
See All Articles →Brand Strategy Workbook
A guided, fill-in-the-blanks workbook that helps you build a sharper brand strategy in minutes: foundation, audience, positioning, voice and a 90-day plan.