TURTLE LABS90-DAY SPRINT

Execution tracker

Ninety days from plan to unsinkable.

Thirty-six tasks, three thirty-day windows. Each one maps to a chapter of the Brand Strategy Workbook, so the strategy you wrote becomes a thing you did.

0Complete

Tasks done

0 / 36

Where you are

Not started

Set a start date

Streak

—

days on track

Next milestone

Foundation Poured

30 days · 12 tasks

Badges of assurance

○

Foundation Poured

Days 1-30 complete

Locked

○

Kept Afloat

Days 31-60 complete

Locked

○

Unsinkable

Days 61-90 complete

Locked

✦

Assurance

All 90 days complete

Locked

The three windows

WEEK 01 Purpose & values

Write your brand Purpose, why you exist beyond profit

Foundation Day 2

Draft your 5-year Vision and daily Mission

Foundation Day 4

Lock 3-5 core Values

Foundation Day 6

WEEK 02 Know your buyer

List your 5 best-fit customers to date

Audience Day 9

Map ICP demographics: role, industry, stage

Audience Day 11

Map ICP psychographics: goals, fears, triggers

Audience Day 13

WEEK 03 Sharpen the ICP

Note where your ICP spends time online

Audience Day 16

Validate the ICP in 3 real conversations

Audience Day 18

Write your one-paragraph ICP summary

Audience Day 20

WEEK 04 Foundation review

Draft a first positioning line (For / Who / We help)

Positioning Day 23

Audit your current brand against the foundation

Foundation Day 25

Gut-check the foundation with a mentor

Foundation Day 27