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The path

From nothing to a brand that runs itself.

Seven stages in dependency order. This is not a menu: a logo drawn before the positioning is settled is a logo that gets redrawn, and a campaign written before the voice exists sounds like somebody else.

Start with the free audit

01 Free

Find out where you are

Scorecard

Needs
Nothing. Six questions and your website address.
Produces
A scored audit across six dimensions with every finding and what to do about it.
02 Rs 1,499/mo

Decide what you stand for

Strategy

Needs
The audit, and two hours of somebody senior.
Produces
Purpose, vision, values, ICP, positioning, differentiator and voice, plus a 90-day tracker that turns it into dated actions.
03 Rs 999/mo

Name it

Name

Needs
The positioning, because a name chosen before it is a name chosen blind.
Produces
A shortlist with the argument for each, domain and trademark surface checks, taglines and the positioning line.

Most businesses arrive with a name they are keeping. Skip this.

04 Rs 3,999/mo

Draw it

Mark

Needs
The name and the positioning.
Produces
Logo with construction and clear space, full identity system, and the brand manual written for somebody who was not in the room.
05 Rs 2,499/mo

Put it on things

Print

Needs
The identity system.
Produces
Brochure, letterhead, cards, packaging and the editable templates behind them, set up for real print.
06 Rs 2,999/mo

Build the website

Buildon WebOS

Needs
The identity and the voice.
Produces
A site built against the audit, under 500 KB, eight components, exported as a working system rather than a picture of one.
07 Rs 1,999/mo

Run it

Content

Needs
Everything above, which is why it is last.
Produces
Campaigns written in your voice, designed against your identity, scheduled across channels, and read back against brand goals rather than vanity numbers.
Before you read the prices

You can join partway

Most businesses arrive with a name they are keeping and half an identity. The audit tells you which stages you actually need, and we would rather say "skip three of these" than sell you the whole path.

The order above is a dependency order, not a menu. A logo drawn before the positioning is settled is a logo that gets redrawn, which is why each stage says what it needs before it says what it costs.

Or take all of it

Every app

Brand Suite

Rs 6,999/mo

Bought separately these come to Rs 10,995 a month. Brand Suite is Rs 6,999.

  • ScorecardFind out where you are Free
  • StrategyDecide what you stand for
  • NameName it
  • MarkDraw it
  • PrintPut it on things
  • BuildBuild the website
  • ContentRun it

No card. The audit stays free whether or not you ever subscribe.