Brand Systems

The thinking behind high-performance brand building, written down.

Five workbooks that take one part of a brand each and walk you through it: the questions in the order they are worth asking, the examples, and a place to write your answer. Yours to keep, from Rs 2,499.

One copy covers one brand. Another brand is another copy, at half price, whenever you need it. That is the whole of the licence and there is nothing else in it.

What there is

The five

In the order they build on each other, though each one stands on its own and most people start with whichever is hurting.

Positioning Canvas Find the space your brand can own. 43 pages, 292 things to fill in. Rs 2,499

Brand Voice System Sound unmistakably like you. 43 pages, 527 things to fill in. Rs 2,499

Website Conversion Blueprint Turn a brochure into a decision. 43 pages, 281 things to fill in. Rs 2,499

Brand Launch Kit Launch with a brand people remember. 43 pages, 321 things to fill in. Rs 3,299

90 Day Brand Growth System Clarity, turned into ninety days of work. 43 pages, 369 things to fill in. Rs 4,199

The set

Take all five and save 15%

Rs 12,746 ~~Rs 14,995~~ Save 15%

All five, one brand, kept for good

The five in order are one piece of work: where you stand, how you sound, what your website does with it, how you launch it and what you do for the ninety days after. Bought together they cost Rs 12,746 instead of Rs 14,995.

Already have one or two? The same rule applies to the rest. Buy whatever completes the set and the 15% comes off that, so waiting costs nothing and nobody pays twice for being early.

The delivery

What you actually get

A worksheet from Website Conversion Blueprint, filled in as an example — A worksheet from the Website Conversion Blueprint, filled in as an example. Every book is 43 pages of these.

A PDF you can work in Every page, laid out to be printed or filled in on screen. Yours the minute the payment clears, and downloadable as often as you like.

The workbook online The same book, one page at a time, saving as you type. Pick it up on a phone and carry on where you stopped on a laptop, and nothing you write is ever only in one place.

Your name on it Both files carry the brand they are licensed to. It is a licence line at the foot of the page, not a watermark across the middle.

A PDF of your own answers Export the whole book or a single page, with what you wrote already in it. Drawn the moment you ask for it rather than stored, so it is never a version of your thinking from last week.

Read this bit

How the licence works

One copy covers one brand. Another brand is another copy, at half price, whenever you need it. That is the whole of the licence and there is nothing else in it.

A copy is one brand's worth of one book. You name the brand the first time you download, and you can correct it for a week after in case of a typo. Everything in that copy, the answers, the exports, the files, belongs to that brand.

This matters most if you do this for a living. A consultant with nine clients needs nine copies, and the ninth costs half of the first. We would rather say that here than have you find it out after paying, and there is no per-seat charge hidden behind it: a copy is a copy, for good.

See the refunds policy, the delivery terms and the ownership terms. What you write in a book is yours, and we do not train anything on it.

Free

Not sure which one

The brand audit asks what a consultant would ask, scores your brand across nine dimensions and tells you which of them is weakest. That one is the book you need. It is free and complete, with no account and no card.

Run the free brand audit Everything we make

Nothing about the audit is a trial of these. It is the free thing we have always had, and it happens to answer the question this page raises.

The set

All five, 15% off.

Bought separately they come to Rs 14,995. Together they are Rs 12,746, which saves you Rs 2,249.