Turtle Labs

Terms & Conditions

Last updated 9 September 2026

These terms govern your use of brandos.turtlelabs.co.in. They are deliberately short. Using the site means you accept them; if you do not, please do not use it.

Contents

  1. Who you are dealing with
  2. What this site is
  3. The brand score
  4. The workbook and playbook
  5. Everything else on the site
  6. Using the site properly
  7. Enquiries, quotes and contracts
  8. Availability
  9. Liability
  10. Governing law
  11. Changes
  12. Contact

1. Who you are dealing with

Turtle Labs Creative Agency, a brand and design practice with its head office in Kochi and studios in Nagpur, Bengaluru and New Delhi, India. In these terms, "we", "us" and "Turtle Labs" mean that firm; "you" means the person using the site.

Turtle Labs also operates turtlelabs.co.in as a parent group site covering the wider group of brands. Those pages carry their own terms. These terms apply to this site only.

2. What this site is

This site shows our work, publishes our writing, and offers three things you can use without paying or committing to anything: a brand score, a strategy workbook and a sustainability playbook. It is a shop window and a set of tools. It is not a platform, it hosts no user accounts for the public, and it sells nothing directly.

3. The brand score

The brand score asks ten questions and returns a number out of 100, a band, and a short report.

It is indicative, not a professional opinion. It is generated automatically from the answers you give, in about two minutes, without anyone at Turtle Labs looking at your brand. It is a conversation starter and a rough diagnostic, nothing more.

4. The workbook and playbook

The Brand Strategy Workbook and the Sustainable Brand Playbook are free. In exchange we ask for your name and email so we can send them and, occasionally, follow up. You can tell us to stop at any time.

You may use both documents inside your own organisation, print them, and work through them with your team, for as long as you like. You may not resell them, republish them, present them as your own work, or strip the Turtle Labs branding from them.

They contain general guidance written for a broad audience. They are not tailored advice for your particular business, and following them guarantees no specific result.

5. Everything else on the site

The design, code, words, photographs, illustrations, case studies and the Turtle Labs name and marks belong to Turtle Labs or to the clients who commissioned the work, and are protected by copyright and trade mark law.

You are welcome to read the site, quote briefly from the Journal with a link back, and share pages. You may not copy the design or code, republish substantial parts of the writing, or use client work shown here to promote anything of your own.

Client logos and case studies appear with permission and remain the property of the businesses concerned.

6. Using the site properly

Please do not:

We may block access if any of this happens. If you think you have found a security flaw, please tell us at info@turtlelabs.co.in rather than demonstrating it. We would much rather hear from you and will take the report seriously.

7. Enquiries, quotes and contracts

Sending an enquiry, requesting a proposal or booking a call does not create a contract between us, and neither does our reply. Nothing on this site is an offer capable of acceptance.

Any figure mentioned here or in early conversation is indicative. We work together only once we have both signed a written proposal or statement of work setting out scope, timings and fees. That document, not this site, governs the engagement.

We may decline any enquiry without giving a reason.

8. Availability

We aim to keep the site up and correct, but we do not promise it will be uninterrupted or error-free. We may change, suspend or withdraw any part of it (including the brand score and the free documents) without notice.

Links to other websites are provided for convenience. We do not control them and are not responsible for what they contain.

9. Liability

The site and the free tools are provided as they are. To the fullest extent the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

We are not liable for indirect or consequential loss, loss of profit, loss of business, or loss of data arising from your use of this site or reliance on the brand score or the free documents.

Nothing here limits liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited. If you have engaged us under a signed contract, that contract's liability terms govern that work, not this section.

10. Governing law

These terms are governed by the laws of India. The courts at Kochi, Kerala have exclusive jurisdiction over any dispute arising from them, though we would much prefer to sort out a problem by talking first.

If any part of these terms is found unenforceable, the rest continues to apply.

11. Changes

We may update these terms. The date at the top always shows the current version, and the version in force is the one published when you use the site.

12. Contact

How we handle personal data is set out separately in our Privacy Policy.

A note on this document. It was drafted to describe this specific site and the way Turtle Labs actually works, rather than assembled from a template. It is not legal advice. Have it reviewed by a qualified practitioner before you rely on it, particularly sections 9 and 10, where the right answer depends on how the business is constituted and where its clients are.